/* ============================================================
   UpscaleCorp — WORDMARK® edition (DEPT-school typographic design)
   Massive grotesk type, black on white, one ember accent.
   Logo = the wordmark. Confidence = the design.
   ============================================================ */
:root{
  --bg:#ffffff; --ink:#0a0a0a; --ink-soft:#1c1c1c;
  --grey:#6b6b6b; --faint:#a3a3a3; --line:#0a0a0a; --line-soft:rgba(10,10,10,.12);
  --ember:#e4572e;
  --grotesk:"Archivo","Inter",Helvetica,Arial,sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--grotesk);font-weight:500;font-size:1.02rem;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
html,body{overflow-x:clip}
a{color:inherit;text-decoration:none}
::selection{background:var(--ink);color:#fff}
:focus-visible{outline:3px solid var(--ember);outline-offset:3px}
.skip-link{position:fixed;top:-100px;left:1rem;z-index:300;background:var(--ink);color:#fff;padding:.7rem 1.3rem;font-size:.85rem;transition:top .2s}
.skip-link:focus{top:1rem}
h1,h2,h3{font-family:var(--grotesk);font-weight:800;letter-spacing:-.03em;line-height:.98;color:var(--ink)}
h1 em,h2 em{font-style:normal;color:var(--ember)}
.wrap{max-width:1400px;margin:0 auto;padding:0 clamp(1.1rem,3.5vw,2.6rem)}
.tag{display:inline-block;font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;font-weight:700;color:var(--ink);border:1.5px solid var(--ink);border-radius:999px;padding:.3rem 1rem}
.tag::before{display:none}
.dark .tag{color:#fff;border-color:#fff}
.btn{display:inline-flex;align-items:center;gap:.7rem;padding:1.05rem 2rem;border-radius:999px;font-size:.95rem;font-weight:700;letter-spacing:-.01em;cursor:pointer;transition:transform .35s var(--ease),background .25s,color .25s}
.btn svg{width:17px;height:17px;transition:transform .3s var(--ease)}
.btn:hover svg{transform:translateX(4px)}
.btn-sun,.btn-ink{background:var(--ink);color:#fff;border:2px solid var(--ink)}
.btn-sun:hover,.btn-ink:hover{background:var(--ember);border-color:var(--ember);transform:translateY(-2px)}
.btn-line{background:transparent;color:var(--ink);border:2px solid var(--ink)}
.btn-line:hover{background:var(--ink);color:#fff}
/* header */
.site-header{position:fixed;inset:0 0 auto 0;z-index:100}
.site-header::before{content:"";position:absolute;inset:0;z-index:-1;background:rgba(255,255,255,.92);backdrop-filter:blur(12px);border-bottom:1.5px solid var(--line);opacity:0;transition:opacity .35s}
.site-header.scrolled::before{opacity:1}
.nav-bar{display:flex;align-items:center;justify-content:space-between;gap:1.5rem;padding:1.05rem clamp(1.1rem,3.5vw,2.6rem);max-width:1400px;margin:0 auto}
.wm{display:flex;align-items:baseline;color:var(--ink)}
.wm svg{display:none}
.wm b{font-weight:900;font-size:1.42rem;letter-spacing:-.045em}
.wm b i{font-style:normal;color:var(--ember)}
.wm b::after{content:"®";font-size:.6em;vertical-align:super;font-weight:700;margin-left:.06em}
.nav-links{display:flex;align-items:center;gap:1.7rem;list-style:none}
.nav-links a{font-size:.92rem;font-weight:600;letter-spacing:-.01em;color:var(--ink);padding:.35rem 0;position:relative}
.nav-links a::after{content:"";position:absolute;left:0;bottom:0;width:100%;height:2px;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform .3s var(--ease)}
.nav-links a:hover::after,.nav-links a.on::after{transform:scaleX(1)}
.nav-cta{background:var(--ink);color:#fff!important;border-radius:999px;padding:.55rem 1.3rem!important}
.nav-cta::after{display:none!important}
.nav-cta:hover{background:var(--ember)}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;width:44px;height:44px;z-index:130}
.nav-toggle span{display:block;width:26px;height:2.5px;background:var(--ink);margin:6px auto;transition:transform .35s var(--ease),opacity .3s}
.nav-open .nav-toggle span:nth-child(1){transform:translateY(8.5px) rotate(45deg)}
.nav-open .nav-toggle span:nth-child(2){opacity:0}
.nav-open .nav-toggle span:nth-child(3){transform:translateY(-8.5px) rotate(-45deg)}
/* hero */
.hero{position:relative;padding-bottom:clamp(1.2rem,3vh,2.4rem)}
.dawn,.haze{display:none}
.hero-in{max-width:1400px;margin:0 auto;width:100%;padding:clamp(6.8rem,12vh,8.6rem) clamp(1.1rem,3.5vw,2.6rem) 0}
.hero .tag{margin-bottom:1.6rem}
.hero h1{font-size:clamp(2.9rem,8.2vw,7.6rem);letter-spacing:-.045em;max-width:none}
.hero p.lede{margin-top:0;max-width:520px;font-size:1.18rem;font-weight:500;color:var(--grey);line-height:1.55}
.hero-actions{display:flex;flex-wrap:wrap;gap:1rem;margin-top:2.4rem}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,4vw,4rem);align-items:center;margin-top:clamp(2.2rem,4.5vh,3.4rem)}
/* growth vignette */
.grow{position:relative;border:2px solid var(--ink);border-radius:22px;padding:2rem 2rem 1.7rem;background:#fff}
.grow svg{width:100%;height:auto;display:block}
.gbar{transform-box:fill-box;transform-origin:50% 100%;transform:scaleY(.06);animation:gbar 7s var(--ease) infinite}
.gbar.b2{animation-delay:.25s}.gbar.b3{animation-delay:.5s}.gbar.b4{animation-delay:.75s}.gbar.b5{animation-delay:1s}
@keyframes gbar{0%{transform:scaleY(.06)}18%,88%{transform:scaleY(1)}97%,100%{transform:scaleY(.06)}}
.gline{stroke-dasharray:560;stroke-dashoffset:560;animation:gline 7s var(--ease) infinite}
@keyframes gline{0%,10%{stroke-dashoffset:560}40%,88%{stroke-dashoffset:0}97%,100%{stroke-dashoffset:560}}
.gdot{opacity:0;animation:gdot 7s ease infinite}
@keyframes gdot{0%,38%{opacity:0}44%,88%{opacity:1}96%,100%{opacity:0}}
.gchips{display:flex;gap:.7rem;margin-top:1.1rem;flex-wrap:wrap}
.gchip{border:1.5px solid var(--ink);border-radius:10px;padding:.5rem .9rem;opacity:0}
.gchip b{font-weight:800;font-size:.98rem;color:var(--ember);display:block;line-height:1.1}
.gchip span{font-size:.62rem;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--grey)}
.gc1{animation:chipin 7s var(--ease) infinite}
.gc2{animation:chipin 7s var(--ease) .5s infinite}
.gc3{animation:chipin 7s var(--ease) 1s infinite}
@keyframes chipin{0%,30%{opacity:0;transform:translateY(10px)}42%,88%{opacity:1;transform:none}96%,100%{opacity:0}}
@media(prefers-reduced-motion:reduce){.gbar{animation:none;transform:none}.gline{animation:none;stroke-dashoffset:0}.gdot,.gchip{animation:none;opacity:1}}
/* marquee */
.marquee{border-block:2px solid var(--ink);overflow:hidden;padding:1rem 0;background:#fff}
.mq{display:flex;gap:3rem;width:max-content;animation:mq 26s linear infinite;white-space:nowrap}
.marquee:hover .mq{animation-play-state:paused}
@keyframes mq{to{transform:translateX(-50%)}}
.mq span{font-weight:800;font-size:clamp(1.1rem,2.4vw,1.7rem);letter-spacing:-.02em;text-transform:uppercase}
.mq span i{font-style:normal;color:var(--ember);margin-right:3rem}
@media(prefers-reduced-motion:reduce){.mq{animation:none}}
/* sections */
section{padding:clamp(4.2rem,8vw,7rem) 0;position:relative}
.sec-head{max-width:none;margin-bottom:clamp(2.2rem,4.5vw,3.4rem)}
.sec-head h2{font-size:clamp(2.4rem,6vw,5rem);letter-spacing:-.04em;margin-top:1.4rem;max-width:20ch}
.sec-head p{color:var(--grey);margin-top:1.2rem;max-width:56ch;font-size:1.12rem}
.dark{background:var(--ink);color:rgba(255,255,255,.85)}
.dark h2,.dark h3{color:#fff}
.dark .sec-head p{color:rgba(255,255,255,.6)}
.tint{background:#f4f2ee}
.horizon{height:2px;background:var(--ink)}
.horizon::after{display:none}
/* pains */
.pains{display:grid;grid-template-columns:1fr 1fr;gap:0;border:2px solid var(--ink);border-radius:22px;overflow:hidden}
.pain{background:#fff;padding:2.1rem 2.2rem;border:0;border-radius:0;outline:1px solid var(--line-soft);transition:background .3s}
.pain:hover{background:#f4f2ee;transform:none;box-shadow:none}
.pain .st{font-weight:800;color:var(--ember);font-size:.95rem;letter-spacing:.04em}
.pain h3{font-size:1.6rem;letter-spacing:-.025em;margin:.5rem 0 .4rem}
.pain p{color:var(--grey);font-size:.98rem}
/* manifesto */
.manifesto{text-align:left}
.manifesto .big{font-weight:800;font-size:clamp(2.4rem,6.4vw,5.4rem);letter-spacing:-.04em;line-height:.98;color:#fff;max-width:none;margin:1.6rem 0 0}
.manifesto .big em{font-style:normal;color:var(--ember)}
.manifesto p.sub{color:rgba(255,255,255,.6);max-width:560px;margin:2rem 0 0;font-size:1.1rem}
.sunline{display:none}
/* ledger */
.ledger{border-top:2px solid var(--ink)}
.lrow{display:grid;grid-template-columns:110px 1fr 1.3fr auto;gap:clamp(1rem,3vw,2.6rem);align-items:center;padding:2.2rem 0;border-bottom:2px solid var(--ink)}
.lrow:hover{background:transparent}
.lrow .no{font-weight:800;font-size:1.1rem;color:var(--grey);background:none;-webkit-text-fill-color:currentColor}
.lrow h3{font-size:clamp(1.6rem,3.4vw,2.6rem);letter-spacing:-.03em;transition:color .25s}
.lrow:hover h3{color:var(--ember)}
.lrow p{color:var(--grey);font-size:.99rem}
.lrow p b{display:block;color:var(--ink);font-weight:700;font-size:.85rem;margin-top:.5rem}
.lrow .arr{width:52px;height:52px;border-radius:50%;border:2px solid var(--ink);display:flex;align-items:center;justify-content:center;transition:background .3s,transform .45s var(--ease)}
.lrow .arr svg{width:19px;height:19px;stroke:var(--ink);transition:stroke .25s}
.lrow:hover .arr{background:var(--ink);transform:rotate(45deg)}
.lrow:hover .arr svg{stroke:#fff}
/* path */
.path{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:2px solid var(--ink);border-radius:22px;overflow:hidden;margin-top:2.6rem}
.path::before{display:none}
.pstep{padding:2rem 1.9rem 2.2rem;outline:1px solid var(--line-soft);background:#fff}
.pstep::before{display:none}
.pstep h3{font-size:1.4rem;letter-spacing:-.02em;margin-bottom:.5rem}
.pstep p{color:var(--grey);font-size:.95rem}
/* serve */
.serve{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:2px solid var(--ink);border-radius:22px;overflow:hidden}
.sv{background:#fff;padding:1.9rem 2rem;outline:1px solid var(--line-soft);border:0;border-radius:0;transition:background .3s}
.sv:hover{background:#f4f2ee;transform:none;box-shadow:none}
.sv h3{font-size:1.35rem;letter-spacing:-.02em;margin-bottom:.35rem}
.sv p{color:var(--grey);font-size:.93rem}
/* glimpse */
.glimpse{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:1.2rem;align-items:stretch}
.gcard{background:#fff;border:2px solid var(--ink);border-radius:20px;padding:1.6rem;text-align:left}
.gcard h3{font-size:1.15rem;letter-spacing:-.015em;margin-bottom:.9rem}
.gcard.dim{opacity:1;border-style:dashed}
.gcard svg{width:100%;height:auto}
.garrow{align-self:center;font-size:2rem;font-weight:800;color:var(--ink)}
.flat{stroke:#b9b9b9;stroke-width:2.5;fill:none;stroke-linecap:round}
.pulse{animation:pulse 2.6s ease-in-out infinite;transform-origin:center;transform-box:fill-box}
.pulse.p2{animation-delay:.4s}.pulse.p3{animation-delay:.8s}
@keyframes pulse{0%,100%{transform:scale(1);opacity:.85}50%{transform:scale(1.1);opacity:1}}
.risecurve{stroke:var(--ember);stroke-width:3.5;fill:none;stroke-linecap:round;stroke-dasharray:300;stroke-dashoffset:300;animation:rise2 4.5s var(--ease) infinite}
@keyframes rise2{0%,8%{stroke-dashoffset:300}55%,92%{stroke-dashoffset:0}100%{stroke-dashoffset:300}}
.risefill{fill:rgba(228,87,46,.12);opacity:0;animation:rf 4.5s ease infinite}
@keyframes rf{0%,30%{opacity:0}60%,90%{opacity:1}100%{opacity:0}}
@media(prefers-reduced-motion:reduce){.risecurve{animation:none;stroke-dashoffset:0}.risefill{animation:none;opacity:1}.pulse{animation:none}}
/* work */
.work{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem}
.wk{border:2px solid var(--ink);border-radius:22px;overflow:hidden;background:#fff;transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.wk:hover{transform:translate(-4px,-4px);box-shadow:8px 8px 0 var(--ink)}
.wk figure{aspect-ratio:16/10;overflow:hidden;border-bottom:2px solid var(--ink)}
.wk img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.wk:hover img{transform:scale(1.05)}
.wk .in{padding:1.4rem 1.6rem 1.6rem}
.wk h3{font-size:1.5rem;letter-spacing:-.025em}
.wk p{color:var(--grey);font-size:.93rem;margin-top:.3rem}
.wk .go{display:inline-flex;align-items:center;gap:.45rem;margin-top:.9rem;font-size:.82rem;letter-spacing:.06em;text-transform:uppercase;font-weight:800;color:var(--ember)}
/* why */
.why{display:grid;grid-template-columns:1fr 1fr;gap:0;border:2px solid var(--ink);border-radius:22px;overflow:hidden}
.w{background:#fff;border:0;border-radius:0;outline:1px solid var(--line-soft);padding:2rem 2.1rem;display:flex;gap:1.1rem;align-items:flex-start}
.dark .why{border-color:#fff}
.dark .w{background:var(--ink);outline-color:rgba(255,255,255,.18)}
.w .dot{flex:none;width:34px;height:34px;border-radius:50%;background:var(--ember);display:flex;align-items:center;justify-content:center;margin-top:.15rem}
.w .dot svg{width:16px;height:16px;stroke:#fff}
.w h3{font-size:1.4rem;letter-spacing:-.02em;margin-bottom:.3rem}
.w p{color:var(--grey);font-size:.95rem}
.dark .w p{color:rgba(255,255,255,.6)}
/* faq */
.fq{border:2px solid var(--ink);border-radius:16px;background:#fff;margin-bottom:.8rem;transition:background .3s}
.fq[open],.fq:hover{background:#f4f2ee}
.fq summary{list-style:none;cursor:pointer;padding:1.25rem 1.5rem;font-weight:800;font-size:1.18rem;letter-spacing:-.02em;color:var(--ink);display:flex;justify-content:space-between;align-items:center;gap:1rem}
.fq summary::-webkit-details-marker{display:none}
.fq summary::after{content:"+";color:var(--ember);font-size:1.7rem;font-weight:700;transition:transform .35s var(--ease);flex:none;line-height:1}
.fq[open] summary::after{transform:rotate(45deg)}
.fq .a{padding:0 1.5rem 1.3rem;color:var(--grey);font-size:.98rem;opacity:0;transform:translateY(-6px);transition:opacity .45s var(--ease) .05s,transform .45s var(--ease) .05s}
.fq[open] .a{opacity:1;transform:none}
/* contact band */
.contact-band{background:var(--ink);color:#fff;text-align:left}
.contact-band h2{color:#fff;font-weight:800;font-size:clamp(2.6rem,7vw,5.6rem);letter-spacing:-.04em;max-width:none;margin:1.4rem 0 1.2rem}
.contact-band h2 em{color:var(--ember)}
.contact-band p{color:rgba(255,255,255,.6);max-width:560px;margin:0 0 2.4rem;font-size:1.12rem}
.contact-band .btn-sun{background:#fff;color:var(--ink);border-color:#fff}
.contact-band .btn-sun:hover{background:var(--ember);border-color:var(--ember);color:#fff}
.contact-band .mail{display:block;margin-top:1.6rem;font-size:.95rem;color:rgba(255,255,255,.55)}
.contact-band .mail a{color:#fff;border-bottom:2px solid var(--ember)}
/* footer */
.site-footer{background:var(--ink);color:#9a9a9a;padding:0;font-size:.95rem;border-top:2px solid #2a2a2a}
.site-footer .wrap{padding-top:3.2rem}
.f-grid{display:grid;grid-template-columns:1.5fr 1fr 1.2fr;gap:2.4rem;padding-bottom:2.4rem}
.site-footer h4{font-weight:800;font-size:1.15rem;letter-spacing:-.02em;color:#fff;margin-bottom:.9rem}
.site-footer ul{list-style:none;display:grid;gap:.5rem}
.site-footer a:hover{color:#fff}
.f-bottom{border-top:1.5px solid #2a2a2a;padding:1.3rem 0;display:flex;flex-wrap:wrap;gap:.8rem;justify-content:space-between;font-size:.82rem;color:#6f6f6f}
/* callbar */
.callbar{position:fixed;left:1rem;right:1rem;bottom:1rem;z-index:95;display:none;justify-content:center}
.callbar .btn{width:100%;max-width:430px;justify-content:center;box-shadow:0 16px 40px -10px rgba(10,10,10,.5)}
@media(max-width:760px){.callbar{display:flex}body{padding-bottom:5.1rem}}
/* reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.reveal.in{opacity:1;transform:none}
.stagger>:nth-child(2){transition-delay:.08s}.stagger>:nth-child(3){transition-delay:.16s}
.stagger>:nth-child(4){transition-delay:.24s}.stagger>:nth-child(5){transition-delay:.32s}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}}
/* page hero */
.page-hero{padding:clamp(7.5rem,14vh,9.5rem) 0 clamp(2.2rem,4vh,3.4rem)}
.page-hero h1{font-size:clamp(2.8rem,8vw,7rem);letter-spacing:-.045em;max-width:none}
.page-hero .lede{margin-top:1.6rem;max-width:560px;font-size:1.15rem;color:var(--grey)}
.duo{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,4.5vw,4rem);align-items:center}
/* responsive */
@media(max-width:1000px){
.hero-grid{grid-template-columns:1fr}
.pains,.why,.serve{grid-template-columns:1fr}
.lrow{grid-template-columns:64px 1fr;grid-template-areas:"no h" "no p";row-gap:.4rem}
.lrow .no{grid-area:no}.lrow h3{grid-area:h}.lrow p{grid-area:p}.lrow .arr{display:none}
.path{grid-template-columns:1fr 1fr}
.work{grid-template-columns:1fr}.f-grid{grid-template-columns:1fr}
.glimpse{grid-template-columns:1fr}.garrow{transform:rotate(90deg);justify-self:center}
.duo{grid-template-columns:1fr}}
@media(max-width:760px){
.nav-links{position:fixed;inset:0;background:#fff;flex-direction:column;justify-content:center;gap:1.8rem;transform:translateY(-102%);transition:transform .5s var(--ease);z-index:120}
.nav-open .nav-links{transform:none}
.nav-links a{font-size:1.4rem;font-weight:800}
.nav-toggle{display:block}
.path{grid-template-columns:1fr}.serve{grid-template-columns:1fr}}
.f-giant{font-weight:900;font-size:clamp(3rem,11vw,10rem);letter-spacing:-.05em;line-height:.9;color:#fff;padding-bottom:1.6rem}
.f-giant i{font-style:normal;color:var(--ember)}
.f-giant sup{font-size:.28em;font-weight:700}